Government regulations regarding privacy, the impending demise of third-party cookies, and the increasing demand for personalized experiences have propelled the widespread adoption of Customer Data Platforms (CDPs). Enterprises, recognizing the inherent value in their organizational data, are actively seeking solutions to amalgamate scattered organizational data from various sources to create a unified, comprehensive view of their customers.
As CDPs continue to evolve and mature, their strategic importance within the MarTech ecosystem grows exponentially. They now function as mission-critical platforms that consolidate and analyze data, as well as facilitate the execution and orchestration of multichannel campaigns. By seamlessly integrating with other marketing technologies, such as Customer Relationship Management (CRM) systems, email marketing platforms, and Content Management Systems (CMS), CDPs form the nucleus that powers an organization’s customer-centric initiatives.
This compendium provides comprehensive and fact-based snapshots of 26 providers featured on the Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2023 and categorizes them as Leaders, Major Contenders, and Aspirants based on their CDP capabilities and offerings. Each profile offers a detailed overview of the provider’s vision and strategy, adoption across enterprise segments and geographies, investments, partnerships, case studies, and strengths and limitations.
Scope
- All industries and geographies
- The assessment is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading technology providers, client reference checks, and an ongoing analysis of the CDP market
Contents
In this report, we feature 26 CDP provider profiles and include:
- A summary dashboard – market impact and vision and capability assessment
- Providers’ key strengths and limitations
- A general overview of providers’ CDP business – vision and adoption across enterprise segments and geographies
- Key CDP case studies
- An overview of providers’ CDP investments, key solutions, and partnerships
Membership(s)
Interactive Experience (IX) Services
Sourcing and Vendor Management
