A New Paradigm of Marketing Beckons: Marketing Services State of the Market Report 2022
State of the Market Report

30 Nov 2022
by Manu Aggarwal, Darshita Lohiya, Mustafa Pitolwala, Shubhali Jain

The outsourced marketing services market grew at a 12-14% CAGR from 2016-22 and is expected to grow at a 20-24% CAGR from 2022-26. This robust development can be credited to the Continental Europe and APAC markets and industries such as electronics, hi-tech & technology, and media & entertainment.

Chief Marketing Officers (CMO) worldwide are facing multiple challenges such as uncertain macroeconomic concerns, rapidly evolving customer preferences, and a complex technology landscape to achieve their business goals. Amid such headwinds, they are striving to reevaluate their priorities with an aim to expand the delivery landscape, leverage relevant technology-stacks, bring sustainability to the forefront of brand communication, and integrate internal teams. To meet rising enterprise demands, providers are innovating delivery models and investing aggressively to provide end-to-end marketing solutions.

In this report, we provide a comprehensive overview of the marketing services landscape and discuss key CMO concerns and priorities.

Scope

  • Services: marketing services
  • All industries and geographies
  • The analysis is based on Everest Group’s annual RFI process, interactions with leading marketing services Business Process Services (BPS) providers, interactions with buyers, and an ongoing coverage of the marketing services space

Contents

In this report, we:

  • Discuss key CMO concerns and priorities
  • Examine key buyer adoption trends in outsourced marketing services
  • Review the marketing service provider landscape

Membership(s)

Marketing Services

Sourcing and Vendor Management

 

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