In today’s hyper-connected world, customers engage with brands across multiple touchpoints, escalating the demand for seamless experiences and personalized interactions. The unprecedented demand for content, coupled with rising customer expectations, presents a challenge for marketers to generate, share, and monitor high-quality content at scale.
The Content Supply Chain (CSC) serves as a solution, allowing marketers to seamlessly integrate various processes within a content ecosystem. The CSC covers the entire content life cycle, from ideation to delivery, encompassing stages such as ideation, production, enhancements, distribution, and analytics. This integration empowers organizations to respond to audience demands with agility, maintaining a competitive edge in the dynamic digital landscape. Furthermore, it facilitates both technological and organizational transformation by addressing people, processes, and technology dimensions.
Through effective CSC implementation, marketers can gain a competitive advantage by streamlining workflows, delivering content at scale, tracking market success, and navigating the challenges of content production and distribution in an increasingly digital and globalized marketplace.
In this report, Everest Group highlights the potential benefits that marketers can reap by adopting a CSC. The report also underscores the future implications of this approach for both enterprises and service providers.
Scope
- All industries and geographies
- The assessment is based on Everest Group’s tracking of the marketing technology landscape
Contents
In this report, we:
- Define CSC and the various stages of the content life cycle
- Identify and address technological and organizational roadblocks in implementing a CSC
- Create a comprehensive guide for CSC adoption at scale
- Develop a robust framework for system integrators to enhance their service offerings around the CSC
- Explore generative AI’s role in the content ecosystem space
- Investigate emerging trends, use cases, and participants in the CSC market
Membership(s)
Interactive Experience (IX) Services
Sourcing and Vendor Management
