Retail and Consumer Packaged Goods (RCPG) State of the Market: Seeking Balance Between Operational Efficiency and Customer Experience
State of the Market Report

18 Jun 2024
by Ronak Doshi, Yugal Joshi, Abhishek Mundra, Amrutanshu Mishra, Shraddha Pandey

Amid macroeconomic uncertainties and margin pressures, Retail and Consumer Packaged Goods (RCPG) enterprises prioritize technology investments aimed at balancing operational efficiencies and consumer experiences. Enterprises are adopting digital strategies to boost their competitive advantages, streamline processes, deliver personalized omnichannel consumer experiences, and drive growth. They are strategically investing to modernize IT systems across the entire value chain and leveraging AI/ML, cloud computing, IoT, and automation.

In this report, we analyze the overall RCPG IT services market, including adoption trends, typical deal characteristics, and the evolving market scenario.

Scope

  • Industry: RCPG
  • Geography: all

Contents

In this report, we:

  • Examine the future outlook of IT services in the RCPG industry
  • Evaluate the RCPG IT services market and its adoption trends
  • Analyze the RCPG IT transformation deals’ trends
  • Assess the dynamic RCPG buyer objectives

Membership(s)

Retail and CPG

Vendor and Sourcing Management

 

Page Count: 44