Maintaining a positive brand image is vital to attract and retain high-quality talent. In an era where specialized functional and behavioral skills are more essential than ever, attracting and retaining exceptional talent has become paramount for organizations. Talent is the key differentiating factor, and Global Business Services (GBS) and tech employers need a multipronged approach to build, maintain, and strengthen their employer brand perception in local markets..

Recognizing this need, we analyzed the success stories of the top GBS and tech employers identified in the third edition of our research, Top GBS Employers™ 2024 and Top Employers for Tech Talent™ 2024. This report presents a series of case studies showcasing these employers’ accomplishments. Leading global GBS and tech employers can leverage these insights and Everest Group’s talent performance framework to optimize their talent management strategies and build future-proof talent models..

Scope

• All industries
• Geographies: India, the Philippines, Poland, the UK, and the US
• This report is developed in collaboration with the GBS and tech organizations whose case studies are featured in the report. These organizations were identified as top employers in Everest Group’s Top GBS Employers™ 2024 and Top Employers for Tech Talent™ 2024 report

Contents

In this report, we examine:

• The key factors that distinguish the top GBS and tech employers in terms of brand perception
• The key initiatives, actions, and practices that create strong employee value propositions for these employers
• How these employers adjust to evolving employee needs
• How these employers can future-proof the employer brand perception

Membership(s)

GBS/SS Talent Excellence

IT Talent Excellence