In today’s competitive landscape, enterprises must foster customer loyalty for sustainable growth and long-lasting relationships. Personalized experiences and innovative loyalty programs emerge as a novel strategy to enhance customer satisfaction and drive engagement. Enterprises increasingly seek expertise in loyalty solutions and services that integrate seamlessly across all touchpoints, offering comprehensive end-to-end management.

In addition to loyalty program strategy, design, and activation, enterprises are looking for loyalty platforms that can integrate effortlessly across all customer touchpoints – online, in-store, mobile applications, and social media – and offer end-to-end loyalty management capabilities.

This compendium provides accurate, comprehensive, and fact-based snapshots of 18 loyalty solution and service providers’ capabilities. Each profile offers a detailed overview of the provider’s service focus areas including adoption by geography, industry, and buyer size, recent developments and investments, key Intellectual Property (IP) / solutions, and case studies.

Scope

All industries and geographies

Contents

This report features 18 loyalty solution and service providers’ profiles and includes:

• Provider overview: adoption by geography, industry, and buyer size
• Recent developments: in-house investments (expansion, technology development, and talent development) and external investments (mergers and acquisitions and partnerships)
• Case studies: examples of the scope of work covering loyalty services and solution offerings
• Proprietary solutions: key IP/solutions in the loyalty domain

Membership(s)

Marketing and Interactive Experience

Sourcing and Vendor Management