Building customer retention and loyalty is essential for businesses seeking to cultivate long-term customer relationships and stay relevant in a competitive market. With abundant consumer choices and minimal switching costs, nurturing customer loyalty is vital for sustainable growth. Modern loyalty services now encompass consulting, program design, partner management, partner onboarding, and content and campaign management, creating a comprehensive services ecosystem.
As enterprises focus on building customer loyalty, providers are offering gamification, tiered loyalty systems, and tailored program designs to boost member engagement and satisfaction. With the rise of next-generation technologies, including generative AI, these providers are now delivering personalization on a larger scale, enhancing the overall customer experience.
In this report, we analyze 14 loyalty service providers’ capabilities and position them on the Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants.
Scope
All industries and geographies
This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading loyalty service providers, client reference checks, and an ongoing analysis of the marketing services market
Contents
In this report, we:
Assess 14 loyalty service providers
Position the providers on the Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants
