Although generative AI has existed for a few decades, recent technological advances and digital transformations have redefined the way it was being leveraged. The introduction of OpenAI’s ChatGPT has brought to light AI’s true potential, particularly in revolutionizing various aspects of human life and work. This shift has led to a rapid surge in interest and investments from major technology providers, niche participants, and service providers, underscoring the technology’s significance in the market.

The applications of generative AI are proliferating across diverse industries. With its ability to generate human-like content and emulate human creativity, it possesses immense potential and offers numerous direct applications in the digital workplace. From streamlining processes to enhancing productivity and personalization, generative AI can potentially disrupt the current pattern of operations and impact the various elements of workplace outcomes. However, as with any transformative innovation, generative AI also presents certain limitations and ethical considerations that demand meticulous attention.

In this report, we explore the transformative impact of generative AI on the industry, analyze its implications from a workplace perspective, uncover its diverse applications across segments, critically assess its limitations, and offer insights into harnessing its full potential.

Scope

All industries and geographies

Contents

In this report, we examine:

• The generative AI ecosystem
• Generative AI’s key workplace-specific use cases
• Prioritization of the digital workplace generative AI use cases
• Key challenges in implementing generative AI
• IT service provider’s investments and enterprise’s approach to generative AI adoption

Membership(s)

Digital Workplace

Sourcing and Vendor Management