The advent of the world wide web transformed how people consume experiences. The affordability of the internet and the emergence of smartphones facilitated its democratization, spurring innovative ways for customers and brands to interact. In the twenty-first century, the internet and interactive experiences have evolved into a whole new form, particularly with the emergence of the metaverse.

The metaverse holds tremendous potential to impact the entire experience ecosystem. While the boundaries of the metaverse are still being defined, an early mover advantage in this space can provide sustained momentum for enterprises, investors, and platform enablers alike. Today, users are increasingly embracing metaverse-based experiences, and those who are not are starting to feel left out. The metaverse’s true potential will be realized when it seamlessly bridges the gap between the real and virtual worlds, makes meaningful connections, and maximizes value for all participating stakeholders.

In this viewpoint, we aim to provide C-level executives and businesses with a comprehensive understanding of the metaverse and its potential impact on the experience of stakeholders within the ecosystem. It also highlights the interdependencies that must be considered when venturing into and expanding presence in the metaverse.

Scope

All industries and geographies

Contents

In this report, we:

• Understand the public perception of the metaverse
• Examine metaverse adoption by stakeholder experience
• Explore metaverse adoption by industries and use cases
• Identify concerns with the metaverse
• Provide recommendations for enterprises looking to adopt the met averse

Membership(s)

Interactive Experience (IX) Services

Sourcing and Vendor Management