European enterprises are rapidly embracing user experience design, prioritizing seamless interactions across customer, employee, and partner domains. Their dedication to excellence is grounded in a commitment to sustainability and ethical practices, extending to the development of holistic stakeholder experiences for the eco-conscious European consumer base. Concurrently, these enterprises are actively investing in cutting-edge technologies such as generative AI, blockchain, and the metaverse, reinforcing their leadership in design innovation.

In creative design services, Global System Integrators (GSIs) are emerging as formidable competitors to native design agencies in the region, reflecting a comprehensive and forward-thinking approach. By blending technology, sustainability, and superior design, European enterprises are strategically positioned at the forefront of this dynamic business landscape, where creativity converges with technological advances to shape the future of user experiences.

In this report, we assess 21 providers and design agencies featured on the Digital Interactive Experience (IX) Services PEAK Matrix® Assessment – Europe 2023 and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. Each profile offers a comprehensive picture of the provider’s vision and strategy, scope of services offered, enterprise adoption, investments, partnerships, case studies, innovative solutions, and strengths and limitations.

Scope

• All industries
• Geography: Europe
• The study is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading IX service providers, client reference checks, and an ongoing analysis of the digital IX services market

Contents

This report features 21 digital IX provider profiles and includes:

• A summary dashboard – market impact and vision and capability assessment
• Strengths and limitations of the provider
• A general overview of the provider’s Digital Interactive Experience (IX) services business – vision, scope of services offered, and adoption across enterprise segments
• Key Digital Interactive Experience (IX) services case studies
• An overview of the provider’s Digital Interactive Experience (IX) services investments, key solutions, and partnerships

Membership(s)

Interactive Experience (IX) Services

Sourcing and Vendor Management