In North America, enterprises are actively integrating the growing importance of experience design with their investments in emerging technologies such as generative AI, the metaverse, and blockchain. Customers no longer view a captivating and well-tailored experience as a mere luxury, but as an imperative. North American consumers not only demand top-notch services but also crave seamless, personalized, and ethically conscious interactions with enterprises. Simultaneously, businesses recognize that, in their quest to attract and retain top talent, creating a thoughtfully designed employee experience across the interaction touchpoints of the employee life cycle is vital. Moreover, experience design is extending its influence on partners, as efficient and user-friendly interfaces become the linchpin for successful collaboration and mutual growth. As the narrative evolves, North American society itself places a premium on sustainability and ethical business practices. In summary, experience design, supported by investments in cutting-edge technologies, is not just a trend but a fundamental driver for business growth and social responsibility in North America. It profoundly shapes the future and impact of enterprises in the region, aligning their operations with the values and aspirations of a rapidly changing market.

In this report, we assess 26 providers and design agencies featured on the Digital Interactive Experience (IX) Services PEAK Matrix^® Assessment – North America 2023 and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. Each profile offers a comprehensive picture of the provider’s vision and strategy, scope of services offered, enterprise adoption, investments, partnerships, case studies, innovative solutions, and strengths and limitations.

Scope:

• All industries
• Geography: North America
• The study is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading IX service providers, client reference checks, and an ongoing analysis of the digital IX services market

Contents:

This report features 26 digital IX provider profiles and includes:

• A summary dashboard – market impact and vision and capability assessment
• Providers’ strengths and limitations
• Providers’ digital IX services business – vision, scope of services offered, and adoption across enterprise segments
• Key digital IX services case studies
• Providers’ digital IX services investments, key solutions, and partnerships

Membership(s)

Interactive Experience (IX) Services

Sourcing and Vendor Management