As 2023 ushers in a transition from the talent wars of 2021-22 to a period of slowdown and layoff cycles, maintaining a positive brand image becomes vital for attracting and retaining high-quality talent. Sustained organizational success in an increasingly competitive market relies heavily on employees with specialized functional and behavioral skills. Undoubtedly, talent is the key differentiating factor, necessitating a multipronged approach for Global Business Services (GBS) employers to build, maintain, and strengthen their employer brand perception in local markets.

In the second edition of our research, Top GBS Employers™ 2023, we analyze the employer brand perception of over 300 leading GBS employers in India, the Philippines, and Poland. We explore various dimensions such as compensation and benefits, work environment, office ecosystem, work-life balance, hybrid work policies, culture and values, leadership, career development, and diversity and inclusion. The report also analyzes the performance of each GBS employer in local talent markets based on attrition rates, growth, and employee satisfaction ratings. Additionally, we evaluate the initiatives best-in-class GBS employers undertake to differentiate themselves in talent markets.

Leading global GBS employers can leverage these insights, along with Everest Group’s talent performance framework, to optimize their talent management strategies and develop future-proof talent models. This analysis is based solely on publicly available information and aims to capture prospective employees’ perceptions of the top GBS employers. The assessment reflects market trends as of H1 2023, and we will continue to monitor the market and update this assessment annually.

Scope

• All industries
• Geography: India, the Philippines, and Poland
• This assessment rates GBS employers in India, the Philippines, and Poland based on external brand perceptions. Data for the study was not collected directly from any of the GBS employers

Contents

In this report, we examine:

• How different employee value proposition levers, such as compensation and benefits, work environment, work flexibility, remote working, work culture, career development, and diversity and inclusion, impact overall employer brand perception and success in the talent market
• The key factors that enable top GBS employers in India, the Philippines, and Poland to establish a distinctive employer brand
• The year-on-year trends in the employer brand perception of GBS employers

Membership(s)

GBS/SS Talent Excellence

IT Talent Excellence