The marketing service provider ecosystem is transitioning from product-centered traditional marketing services to innovative and data-driven strategies that prioritize customer experience. Providers are exploring flexible and cost-efficient delivery models to satisfy the growing demand of Chief Marketing Officers (CMOs) for low-cost solutions related to personalization, loyalty, and interactive experiences. Furthermore, they are exploring new technologies and platforms to enhance client experience while continuing to invest in intelligent automation tools and solutions that increase their service scope and improve process efficiencies.

This compendium provides accurate, comprehensive, and fact-based snapshots of 31 marketing service providers. It offers detailed profiles of each provider, with a comprehensive picture of its company overview, recent deals and announcements, market adoption and client portfolio mix, product overview and partnerships, product features, functionalities and key enhancements, and key strengths and limitations. Each profile also specifies the provider’s position on Everest Group’s PEAK Matrix® and offers an insightful analysis of its capabilities.

The compendium will enable providers to benchmark their capabilities against their competitors, while buyers of marketing services will be able to assess the providers based on their desired set of capabilities.

Scope

• All industries and geographies
• This assessment is based on Everest Group’s annual RFI process, interactions with leading marketing service providers, client reference checks, and an ongoing analysis of the marketing services market

Contents

In this report, we feature 31 marketing service provider profiles and include:

• Marketing services overview: key leaders, revenues, FTEs, and recent developments and investments
• Delivery locations: details of key delivery locations worldwide
• Client portfolio: major clients and recently announced contracts, marketing services revenue split by geography and industry, client split by buyer size, and FTE split by segment
• Technology solutions: brief descriptions of key technology solutions/tools
• Detailed assessment of marketing services capabilities: market success, delivery capability assessment, and remarks on each provider’s strengths and limitations

Membership(s)

Marketing Services

Sourcing and Vendor Management