Marketing in a Permacrisis: a CMO Survival Toolkit
Market Report
11 Jan 2023
by
Rajesh Ranjan, Darshita Lohiya, Mustafa Pitolwala
In 2023, the marketing services industry is expected to experience contraction due to the impending recession. Chief Marketing Officers (CMOs) will need to closely monitor the impact of recession on the industry and stay vigilant about supply-chain disruptions, talent shortages, and evolving customer preferences. In addition, adopting strategies to upscale loyalty programs, reinvent talent models, and automate relevant marketing functions will be imperative to ensure success.
In this report, we outline the impact of recession on enterprises’ marketing functions and examine key CMO concerns. Everest Group’s proposed four-step framework will help navigate this uncertainty and build resilience. The report will also highlight the key focus areas for CMOs to enable long-term marketing efficiency.
Scope
Industry: marketing services, global business services
Geography: global
Contents
In this report, we:
Examine the macroeconomic indicators and their impact on marketing functions
Propose a four-step CMO framework to address the impending recession
Identify key focus areas for CMOs to achieve long-term marketing efficiency
AI has advanced rapidly in recent years, with continuous advances in Machine Learning (ML), Deep Learning (DL), and Natural Language Processing (NLP), among other areas. However, there is one area in which traditional AI has fallen short – displaying…
