Turning Challenges into Growth Opportunities: Customer Experience Management (CXM) State of the Market 2023 – Update
State of the Market Report

7 Dec 2023
by Shirley Hung, David Rickard, Chhandak Biswas, Samreena GC, Rishav Kumar, Joshua Victor

Amid global disruptions and challenging economic conditions, organizations are prioritizing cost savings, driving the CXM outsourcing industry to play a pivotal role. Service providers are addressing economic downturns across industries and regions by focusing on cost optimization, continuous improvements, and innovation. In this report, we explore the outsourced Customer Experience Management (CXM) market, growth drivers in the Americas, EMEA, and APAC, outsourcing spend globally, service delivery models, emerging locations, and 2023 market outlook. Additionally, we discuss the competitive landscape in light of recent M&As, investment trends, and future trends in the CXM market, including gen AI’s impact.

Scope

All industries and geographies

Contents

In this study, we:

  • Examine the effects of macroeconomic conditions on CXM outsourcing
  • Provide an overview of outsourcing trends in the Americas, EMEA, and APAC
  • Study changes in the competitive landscape, including the impact of recent M&As
  • Discuss the future of CXM outsourcing

Membership(s)

Customer Experience Management (CXM) Services, including Contact Center Outsourcing

Sourcing and Vendor Management

 

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