The pandemic has driven rampant growth in digital commerce across industries, compelling brands to have an online presence to remain relevant. This urgency to surpass competition has pushed many brands to re-evaluate their e-commerce strategies.
The next-generation digital customer expects personalized experiences along with data privacy. Additionally, customers are increasingly preferring brands that promote sustainable commerce. To enhance customer engagement, enterprises are investing in high-tech interactive channels and emerging business models.
Enterprises have also transitioned from building costly in-house capabilities to partnering with innovation-driven start-ups. These start-ups are changing customers’ online shopping experiences through new technologies. Large capital infusions by investors and acquisitions by big companies are a testament to start-ups’ relevance in the market.
In this research, we evaluate 76 e-commerce start-ups based on their innovations, technological capabilities, market growth, and investor confidence. Of these, we have identified the top 15 companies as e-commerce trailblazers.
Scope
Industry: e-commerce
Geography: global
The assessment is based on primary interactions with selected providers and Everest Group’s tracking of the marketing technology landscape.
Contents
In this report, we discuss:
E-commerce market opportunities and trends
E-commerce strategy enablers and challenges
Key e-commerce start-ups, their strengths, and limitations
Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and…
