In the ongoing war for talent, maintaining a positive employer brand perception Is vital for enterprises to source and retain top talent. As talent becomes the differentiating factor to thrive in an intensely competitive landscape and achieve sustained organizational success, GBS organizations should investigate the key components – work environment, compensation, and career development, among others – that play a key role in building their employer brand perceptions in the local talent markets.
In this first-of-its-kind study, we analyze the employer brand perception of 200+ leading GBS organizations across India, Poland, and the Philippines across dimensions including compensation, career progression, senior management, work-life balance, culture and values, and diversity. The study also analyzes the performance of each of these GBS organizations in the local talent markets based on prevailing attrition rates, joiner-exit ratio, and overall employee satisfaction ratings. We also examine the initiatives that best-in-class GBS organizations undertake to differentiate themselves in talent markets. Further, the report sheds light on location- and industry-specific variations and key implications for GBS organizations.
This assessment is reflective of market trends as of H1 2022. We will continue to track this market and update the rankings periodically. Leading global GBS organizations can leverage these insights along with Everest Group’s Talent Performance Framework to optimize their talent management strategies and future-proof their talent models.
Scope
This assessment is a ranking of top GBS organizations across India, the Philippines, and Poland based on their external brand perceptions.
Contents
This report looks at:
- The impact of factors such as compensation, work environment, and career development on the overall employer brand perception and subsequent success in local talent markets
- Benchmarking top GBS organizations on their employer brand perception and location- and industry-specific variations
- Key implications for GBS organizations
Membership(s)
GBS/SS Talent Excellence
