The outsourced marketing services market grew at a 12-14% CAGR from 2016-22 and is expected to grow at a 20-24% CAGR from 2022-26. This robust development can be credited to the Continental Europe and APAC markets and industries such as electronics, hi-tech & technology, and media & entertainment.
Chief Marketing Officers (CMO) worldwide are facing multiple challenges such as uncertain macroeconomic concerns, rapidly evolving customer preferences, and a complex technology landscape to achieve their business goals. Amid such headwinds, they are striving to reevaluate their priorities with an aim to expand the delivery landscape, leverage relevant technology-stacks, bring sustainability to the forefront of brand communication, and integrate internal teams. To meet rising enterprise demands, providers are innovating delivery models and investing aggressively to provide end-to-end marketing solutions.
In this report, we provide a comprehensive overview of the marketing services landscape and discuss key CMO concerns and priorities.
Scope
Services: marketing services
All industries and geographies
The analysis is based on Everest Group’s annual RFI process, interactions with leading marketing services Business Process Services (BPS) providers, interactions with buyers, and an ongoing coverage of the marketing services space
Contents
In this report, we:
Discuss key CMO concerns and priorities
Examine key buyer adoption trends in outsourced marketing services
Rapidly evolving customer preferences, geopolitical disruptions, and a demand to do “more with less” have kept marketing teams on their toes throughout 2022. Looking ahead, a change in mindset towards outsourcing could help address near-term problems…
