The IT organization’s role is evolving from a run and efficiency mandate to a driver of business growth, change, and innovation. Consequently, the traditional technology stack is shifting from a system of records and efficiency mandates to that of systems of growth. This new systems-based thinking is centered around customer journeys that extend beyond traditional enterprise boundaries and tap into inter-enterprise networks.
With increasing disruptions to traditional business models and the rapid adoption of exponential technologies, such as Web 3.0, the metaverse, and 5G and, the enterprises need a new technology strategy to compete in the market.
In this research, we investigate the reasons behind enterprise adoption of systems of growth. We emphasize on a revenue-enablement mindset for IT businesses by making a business case for the systems of growth strategy, which involves investments in data, platforms, customer journeys, process maps, and ecosystems.
Scope
All industries and geographies
Focus areas: emerging technologies, platforms, innovation, and inter-industry networks
Contents
This report examines:
A revenue-enablement mindset for IT organizations as drivers of the systems of growth thinking
A business case for the systems of growth approach
Operationalizing systems of growth through investments in data, platforms, customer journeys, process maps, and ecosystems
Enterprises across industries are increasing technology investments to drive growth amid continuously evolving customer expectations. However, not all of these investments produce the desired returns, as most enterprises lack a well-defined, enterpri…
