Where do I want to spend my marketing budget? What does the sustainability conversation in marketing really look like? What is my gut instinct in the gen AI conversation?

Based on Everest Group’s CMO Survey 2024, this webinar highlighted the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the increased desire for sustainable marketing practices.

Our experts Nishant Jeyanth, Darshita Lohiya, and David Rickard, delved into this to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing.

Attendees understood the interplay between advancing technology, such as generative AI, fluctuating consumer preferences, and the impact of macro trends on the marketing function.

What questions has the webinar answered for the participants?

• What are the top challenges a CMO is looking to solve in 2024?
• How is the CMO’s outsourcing behavior changing?
• What is the CMO mindset around the incorporation of emerging technologies, such as generative AI, in marketing activities?
• How is sustainability changing the marketing conversation?
• Which emerging channels will see an increased demand in 2024?