Data, Analytics, and AI (DAAI) services are transforming Retail and Consumer Packaged Goods (RCPG) enterprises by enhancing operations and improving customer experiences. Data services integrate and manage data from various sources, ensuring accuracy and security, while centralized data warehousing facilitates efficient retrieval and analysis. Analytics services provide insights through descriptive, predictive, and prescriptive analyses, helping businesses understand past performance, forecast future trends, and optimize decision-making. Customer and supply chain analytics further enable enterprises to tailor marketing strategies and streamline operations. AI services, including machine learning, natural language processing, and computer vision, further automate and enhance decision-making processes. These technologies enable personalized marketing, demand forecasting, pricing optimization, and customer sentiment analysis, driving business growth.

In this compendium, we assess 27 providers featured on the Retail and CPG Data, Analytics and AI PEAK Matrix® 2024. Each profile offers a comprehensive picture of the provider’s service focus, key intellectual property solutions, domain investments, and case studies. The study will assist buyers in selecting the best-fit provider for their needs, while providers will be able to benchmark themselves against their peers.

Scope

• Industry: RCPG
• Geography: global
• Services: DAAI
• The assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading providers, client reference checks, and an ongoing analysis of the RCPG DAAI services market

Contents

This report features detailed assessments, including strengths and limitations, of 27 providers that focus on DAAI services in the RCPG industry.

Membership(s)

Retail and CPG

Sourcing and Vendor Management