Amid transitioning from economic challenges such as slowdowns and layoffs to a revitalized landscape marked by fierce competition for top talent, maintaining a positive brand image is vital to attract and retain high-quality talent. In an era where specialized functional and behavioral skills are more essential than ever, the quest to attract and retain exceptional talent has become paramount for organizations. Talent is the key differentiating factor, and Global Business Services (GBS) employers need a multipronged approach to build, maintain, and strengthen their employer brand perception in local markets.

In its latest iteration, the Top GBS Employers™ research analyzes over 380 leading GBS employers’ employer brand perception across India, the Philippines, and Poland. The analysis covers multiple dimensions: compensation and benefits, work environment, office ecosystem, work- life balance, hybrid work policies, culture and values, leadership, career development, and diversity and inclusion.

Leading global GBS employers can leverage these insights, in addition to Everest Group’s talent performance framework, to optimize their talent management strategies and build future-proof talent models. This analysis, based on publicly available information, captures prospective employees’ perceptions about top GBS employers and reflects market trends as of H1 2024. We will continue to track this market and refresh this assessment annually.

Scope

• All industries
• Geography: India, the Philippines, and Poland
• Sources: This analysis is based on various publicly available data sources such as global, regional, and local employee forums, job posting websites, social media, professional media, and Everest Group (2024) analysis
• Research methodology: This analysis is not a survey- or interview-based research of employees / target candidates
• Use this analysis to validate and/or identify gaps in your internal pulse surveys, compare it with your external branding strategy to see what is working and what is not, and leverage this independent outside-in assessment in your branding initiatives

Contents

In this report, we examine:

• How different employee value proposition drivers, such as compensation and benefits, work environment, work flexibility, remote work, work culture, career development, and diversity and inclusion, impact overall employer brand perception and perceived success in the talent market
• Which GBS employers are perceived as more favorable based on an outside-in employer brand perception assessment
• Key factors that enable top GBS employers in India, the Philippines, and Poland to establish a distinctive employer brand
• Trends in employer brand perception and factors affecting employer brand perception across different industry segments
• YoY trends in GBS employers’ employer brand perception

Membership(s)

GBS/SS Talent Excellence

IT Talent Excellence