Our research on key issues in the global services market is based on annual surveys, offering valuable insights into the global sourcing industry. Despite concerns about challenging macroeconomic conditions and geopolitical adversities, enterprises remain optimistic. In 2024, the focus will be on improving efficiency, operating with leaner resources, and prioritizing revenue growth through streamlined efforts and cost-reduction strategies. While the global IT-BP services industry expects modest growth, the Global Business Services (GBS) model is gaining popularity, prompting providers to align with growing enterprise expectations. The technology landscape will emphasize productivity and resilience, with a cautious yet progressive approach to adopting generative AI.
This report, based on a study conducted in October and November 2023, engages senior stakeholders from global enterprises across multiple departments, including GBS. It provides insights into how leading global enterprises have navigated 2023 and their strategies to deliver accelerated value in a dynamic world as they plan for 2024.
Scope
Geography: global
Industry: cross-industry
Services: IT and business process services
Contents
In this reort, we examine:
Top business challenges and priority shifts as we approach 2024
Key themes shaping the IT-BP industry in these uncertain times
