As the immersive experience landscape evolves from its initial stages, it transforms both consumer and enterprise digital experiences. Despite its early development stage, enterprises recognize immersive experience services’ value and plan to invest in this space. The surge in consumer demand for immersive and captivating experiences presents numerous opportunities for enterprises across various sectors, thereby driving the immersive experience market. Immersive marketing, customer experiences, employee training, live virtual events, and digital asset trading are some potential immersive technology application areas.
Advances in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technologies are propelling this market growth, offering users and enterprises immersive content experiences. By integrating immersive technologies across BFSI, manufacturing, retail, education, gaming, healthcare, hi-tech, and entertainment sectors, enterprises can reshape consumer behaviors and create new opportunities for engaging customer experiences. This market expansion is also due to rising investments in immersive technology and Web 3.0, highlighting immersive experience services’ promising future across industries.
This compendium provides accurate, comprehensive, and fact-based snapshots of 16 immersive experience service providers’ capabilities. Each profile offers a detailed overview of the provider’s vision, solutions, partnerships, and investments. The report will enable buyers to select the best-fit provider for their needs and empower providers to benchmark themselves against their competition.
Scope
- All industries and geographies
- This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading technology providers, client reference checks, and an ongoing analysis of the immersive experience services market
Contents
In this report, we:
- Examine the immersive experience services landscape
- Categorize providers as Leaders, Major Contenders, and Aspirants
- Compare providers’ key strengths and limitations
Membership(s)
Digital Services
Engineering Research and Development
Interactive Experience (IX) Services
Software Product Engineering Services
Sourcing and Vendor Management
