Digital Adoption Platform (DAP) Products PEAK Matrix® Assessment with Technology Vendor Landscape 2020

20 Jul 2020
by Anil Vijayan, Sharath Hari N, Rachita Mehrishi

The Digital Adoption Platform (DAP) market is growing at a significant rate, as an increasing number of enterprises realize the urgency to reap the benefits from their digital initiatives. Currently, enterprises face various challenges, such as difficulty in onboarding users and poor adoption rates, resulting in low Return on Investment (RoI). With a DAP’s help, they can successfully drive up adoption and provide superior user experience. While enterprises are looking to enhance training and application adoption, product companies (especially SaaS products and independent software vendors) are trying to provide better experiences to their users. This becomes increasingly relevant amid the current pandemic, when there is a ubiquitous need to provide remote training and support experiences.

The market is evolving rapidly, with DAP vendors exploring newer technologies that can further enhance existing capabilities. They are investing heavily in Artificial Intelligence (AI) and automation to develop products that are smarter and simplify a user’s day-to-day activities. With advanced analytics, these vendors enable enterprises to closely track user behavior and show the benefit of implementing DAP across all applications that end users interact with.


This research studies the following DAP technology vendors: AppLearn, AppNavi, Apty, HelpHero, Helppier, JumpSeat, MyGuide by EdCast, Newired, Pointzi, Userlane, WalkMe, Whatfix, YesElf, and Ziplyne.


This PEAK Matrix® report covers the following topics:

  • Everest Group’s PEAK Matrix® evaluation of DAP technology vendors and their categorization into Leaders, Major Contenders, and Aspirants
  • Competitive landscape of the DAP technology vendor market
  • Key strengths and areas of improvement for each DAP technology vendor


HR Services and Technology

Service Optimization Technologies (SOT)


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