Enterprise Digital Adoption in Insurance | Pinnacle Model™ Analysis 2018: A Playbook for Digital Excellence

12 Mar 2018
by Michel Janssen, Jimit Arora, Ronak Doshi, Aaditya Jain, Archit Mishra, Pranati Goswami

The rise of consumer orientation toward next-generation digital technologies has changed the role of enterprise IT from a cost center to a new-found revenue center for insurance firms. Digital is needed for survival in this fast-evolving ecosystem. Insurers are adopting digital to improve market share, engage customers, and explore alternate channels for revenue.

Digital adoption elicits transformation in the organizational DNA, involving both strategic and operational changes. As the pace of transformation intensifies in a few enterprises, it produces leaders and laggards.

The scope of this report deep dives into these organizations, culminating in the Digital Pinnacle Enterprises™ in insurance, a set of enterprises that have outperformed their peers in several dimensions.

This report offers a deep look at five key capabilities encompassing 18 key dimensions in which insurers are making investments for digital transformation, and further evaluation of five key dimensions where Digital Pinnacle Enterprises™ in insurance showcase higher maturity compared to other insurers.


  • Market segment: Digital services
  • Geography: Global
  • Industry: Insurance


  • Everest Group’s survey of 23 insurance enterprises with US$1 billion or more in global revenue
  • Survey was taken by Director, Vice President, and CXO-level executives
  • Expert analyst inputs
  • Previous Everest Group research


The research focuses on Digital Pinnacle Enterprises™ in insurance and includes:

  • Definition of Digital Pinnacle Enterprises™ in insurance
  • Differentiators of Digital Pinnacle Enterprises™ in insurance
  • Maturity assessment
  • Performance of the insurance enterprises on key dimensions of digital adoption
  • Implications for enterprises and service providers


Banking, Financial Services & Insurance (BFSI) - Information Technology Outsourcing (ITO)


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