As a content moderation engine, generative AI holds immense potential to deliver substantial benefits for T&S by scaling efforts for content moderation and providing more consistent and accurate results. However, with its adoption still in early stages, successfully integrating generative AI into T&S operations requires that enterprises overcome specific challenges associated with generative AI and those intrinsic to new technology in general.

Generative AI adoption for T&S has several implications for the T&S BPS market, such as the emergence of new T&S BPS use cases and value-added services, shifts in delivery models, pricing structures and talent models, and evolving expectations from providers.

This viewpoint explores the advantages of generative AI over other AI technologies for T&S, generative AI adoption strategies and challenges, recent generative AI developments, implications of generative AI on the T&S BPS market, and evolving enterprise expectations from T&S providers.

Scope

All industries and geographies

Contents

In this report, we examine:

• Relative advantages of generative AI-based content moderation
• Evolving enterprise priorities in generative AI adoption
• Barriers to generative AI adoption and risk mitigation strategies
• Impact of generative AI on the T&S BPS market

Membership(s)

Trust and Safety

Sourcing and Vendor Management