How GBS Organizations Build Differentiated Employer Brand Perception

11 Aug 2023
by Rohitashwa Aggarwal, Mihir Bade, Shivangee Kumar

As the competition for skilled talent ramps up, maintaining a strong employer brand perception is paramount for Global Business Services (GBS) organizations. Building a strong employer brand perception is an intricate task that requires consistent efforts across various fronts. Sustaining a positive employer brand perception has always been a challenge for majority of the GBS organizations. Gaining a comprehensive grasp of the intricacies involved in crafting a distinguished GBS employer brand perception is vital.

Recognizing this need, we analyzed the success stories of the top GBS employers identified in the second edition of our research, Top GBS Employers™ 2023. Acknowledging the efforts and achievements of these GBS employers, this report presents a series of case studies showcasing their accomplishments. The study uncovers insights on:

  • The key factors that distinguish the top GBS employers in terms of brand perception
  • The key initiatives, actions, and practices that create a strong employee value proposition for top GBS employers
  • How top GBS employers adjust to evolving employee needs
  • How GBS employers can future-proof the employer brand perception

Leading global GBS employers can leverage these insights, along with Everest Group’s talent performance framework, to optimize their talent management strategies and develop future-proof talent models. This report is developed in collaboration with the GBS organizations.

Scope

  • All industries
  • Geography: India, the Philippines, and Poland
  • This report is developed in collaboration with the GBS organizations whose case studies are featured in the report. The GBS organizations were identified as top GBS employers in Everest Group’s Top GBS Employers™ 2023 report

Contents

In this report, we examine:

  • The key factors that distinguish the top GBS employers in terms of brand perception
  • The key initiatives, actions, and practices that create a strong employee value proposition for top GBS employers
  • How top GBS employers adapt to the evolving employee needs
  • How GBS employers can future-proof the employer brand perception

Membership(s)

GBS/SS Talent Excellence

IT Talent Excellence

 

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