Enterprise advances on the technology maturity curve are improving the experience for both customers and stakeholders such as partners, employees, and the larger community. Retail, Consumer Packed Goods (CPG), and manufacturing firms that once focused on products for customers are shifting their attention to omnichannel experiences, rapid delivery, digital watermarks, social commerce, and sustainable packaging.
The rise in cloud adoption and digital experience platforms, such as customer data platforms, is facilitating sophisticated product recommendations, personalized communications, dynamic content generation, and omnichannel experiences.
This viewpoint explores the key constituents of scalable customer and stakeholder experiences in the retail, CPG, and manufacturing industries. Enterprises looking to assess and adapt their experience strategies to create meaningful customer and stakeholder experiences will benefit from this strategic playbook.
Scope
Industries: retail, CPG, and manufacturing
Geography: global
Contents
In this report, we:
Define stakeholder experience
Discuss enterprise challenges in creating transformational experiences
Recommend a five-point framework for enterprises to future-proof experiences in retail, CPG, and manufacturing
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