Enterprises are increasingly adopting cloud services to achieve growth, improve customer experience, and increase efficiency. The shift in cloud investments has moved away from digital enablement to focus on business growth and value generation. To maximize their revenue-generating opportunities, enterprises have been increasingly adopting multicloud and hybrid cloud strategies. As a result, they are embracing hyperscalers’ best-of-breed offerings to serve their business objectives.
Google Cloud is emerging as a favored secondary cloud services provider due to its portfolio of data, analytics, and AI/ML products. Its position among cloud providers is further strengthened by its focus on innovation, partnership ecosystem, and continuous development of advanced technologies. Across industries, enterprises are relying on Google Cloud’s engineering expertise and comprehensive suite of services and solutions, especially in areas where data can drive differentiation.
In this report, we provide an overview of the Google Cloud services market, including trends, demand drivers, and key enterprise concerns. The report also outlines the characteristics of Google Cloud services engagement and delves into top enterprise demand and key enablers to make the most out of enterprise Google Cloud adoption.

Scope

• All industries and geographies
• The analysis is based on Everest Group’s annual RFI process, interactions with leading cloud service providers, client reference checks, enterprise interactions, and an ongoing analysis of the Google Cloud services market

Contents

In this report, we examine:

• The trends, demand drivers, and key enterprise concerns in the global Google Cloud services market
• Enterprises’ top demands on Google Cloud and success enablers
• Enterprise strategies to gain the most out of their Google Cloud adoption

Membership(s)

Cloud and Infrastructure Services

Sourcing and Vendor Management