Everest Group’s Marketing Service Provider Compendium 2022 provides accurate, comprehensive, and fact-based snapshots of 19 marketing service providers. It offers a detailed profile of each service provider, with a comprehensive picture of its scale of operations, recent developments and investments, technology solutions, and delivery locations. It also specifies the provider’s position on the Everest Group PEAK Matrix® assessment.

Scope

• All industries and geographies
• This assessment is based on Everest Group’s annual RFI process, interactions with leading marketing service providers, client reference checks, and an ongoing analysis of the marketing services market

Contents

Each service provider profile provides the following details:

• Marketing services overview: key leaders, revenues, FTEs, and recent developments and investments
• Marketing services delivery locations: details of key delivery locations worldwide
• Marketing services client portfolio: major clients and recently announced contracts, marketing services revenue split by geography and industry, client split by buyer size, and FTE split by segment
• Marketing services technology solutions: brief descriptions of key technology solutions/tools
• Detailed assessment of marketing services capabilities: market success, delivery capability assessment, and each service provider’s strengths and limitations

Membership(s)

Marketing Services

Sourcing and Vendor Management