Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and talent gap. To overcome these challenges and assist enterprises in their marketing initiatives, Customer Data Platforms (CDP) are emerging as key solutions. Recognizing this, multiple startups have come up, aiming to differentiate themselves from the clutter by leveraging next-generation technologies such as Artificial Intelligence (AI) across the CDP value chain. Moreover, the recent spate of acquisitions is driving home the relevance of startups in this landscape.

In this report, we study the CDP market trends and present the assessment of startups playing a key role in the CDP landscape; primarily focused on their innovation, growth story, and the impact created in the market. The report features the following 15 startups: 6Sense Insights, Inc., ActionIQ, Inc., Amperity, BlueConic, Inc., Blueshift, CleverTap, CrossEngage, Leadspace, Lytics, mParticle, Inc., NGDATA, Redpoint Global, Simon Data, Inc., Tealium, Zylotech

Scope

All industries and geographies

Contents

In this report, we:

• Outline the MarTech landscape and delve into how customer data platform aims to overcome these challenges
• Lay out the enterprise adoption of CDP and key trends across industries
• Discuss investor confidence and M&A activity in the CDP landscape

List the top 15 CDP startups playing a key role in this space

Membership(s)

Data & Analytics

Digital Services

Sourcing and Vendor Management