There is an urgency shown by healthcare stakeholders regarding the digital mandate. Healthcare firms are focusing on driving efficiency of back- / mid-office operations and engaging the "digitally empowered" consumer. Adoption of digital technologies has become a fundamental imperative for life sciences firms due to cost considerations, rise of personalized medicine, and an evolving customer profile. Life sciences firms are looking at digital adoption for internal operations as well as customer channels with an equal focus.
To delve further into the true nature of adoption, we conducted a survey with IT and business heads of leading North American and European Healthcare and Life Sciences (HLS) enterprises (US$1 billion or more in global revenue). Surveys were conducted with HLS organizations that have adopted or are considering adoption of three or more digital technology themes. This industry report focuses on:
Establishing a definitional framework for digital adoption
Drivers for digital adoption in the HLS space
Assessing the extent and nature of digital technology adoption among HLS buyers
Enterprises are challenged by intensifying competition, uncertain macroeconomic environment, digital-savvy nimble firms, and ever-increasing demands of digital-native consumers. They are leveraging digital technologies to tackle these challenges and…
