Amazon recently launched Retail Ad Service, a new addition to its retail media offerings. This solution enables retailers to establish their retail media networks using e-commerce websites or apps. By leveraging Amazon’s advertising expertise, retailers gain access to its extensive portfolio of advertisers, a secure cloud environment, and AWS Clean Rooms, facilitating privacy-enhanced collaboration and generating anonymized, aggregated reports for retailers and advertisers.

This report evaluates Amazon’s Retail Ad Service, analyzing how well it addresses key enterprise challenges and objectives. We examine its strengths, limitations, and overall potential to support retailers in maximizing their media networks.

Scope

• Industry: retail media
• Geography: US

Contents

In this report, we examine:

• Key themes that are driving and inhibiting demand and the extent to which Amazon’s Retail Ad Service addresses those issues
• Detail Amazon’s current positioning in retail media and its solution components
• Provide our take on what works and what could be better

Memberships

Retail and CPG

Sourcing and Vendor Management