Beyond the Hype: AI’s Shift from Novelty to Necessity
Viewpoint

3 Apr 2025
by Nitish Mittal, Abhishek Sengupta, Kartikey Kaushal

AI has long been rooted in research labs and academia, with early, tentative applications in the business world. Over the past decade, however, businesses have steadily integrated AI into core strategies and functions, marking its shift from novelty to necessity.

In this report, we explore the evolution of AI, highlighting the key milestones in its transformative journey. As organizations seek to uncover new use cases for generative AI, this report provides insights into industries spearheading its adoption and highlights innovative use cases that are being explored.

It also examines change management strategies’ role in ensuring smooth AI adoption and outlines how enterprises are now approaching AI at scale, carefully balancing risks and rewards. With AI advances setting the stage for the agentic era, the report assesses the potential impact on business strategy and functions, offering key steps to ensure a smooth transition.

As AI continues to evolve, so do its associated risks. The report, thus, underscores the importance of robust governance frameworks to ensure secure, ethical, and compliant AI deployments.

Scope

All industries and geographies

Contents

In this report, we:

  • Examine AI’s evolution and key milestones that have shaped its transformation
  • Deep dive into generative AI adoption levels, change management strategies, and approaches to scaling AI while balancing benefits and risks
  • Highlight AI’s latest advances and their role in agentic AI and impact on business strategy
  • Emphasize the risks involved with AI advances and how effective governance ensures responsible and secure AI adoption
  • Discuss future AI trends that should inform business strategies

Membership(s)

Artificial Intelligence (AI)

Sourcing and Vendor Management

 

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