Formulating a Category Strategy: a Template for Category Managers
24 Mar 2025
by
Amy Fong, Bhanushee Malhotra, Akash Thunga, Shatakshi Pandey
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Procurement organizations prioritize reducing costs, managing risks, and creating business value. Category management helps achieve these goals by optimizing category spend, identifying cost-saving opportunities, and improving operational efficiency.
In this report, we offer a comprehensive, ready-to-use toolkit for category managers, procurement and sourcing professionals, and CPOs. The report provides structured frameworks for internal category assessments and effective category strategy development. With these editable frameworks and category-specific market intelligence reports, category managers can align category strategies with internal priorities and external market trends.
Scope
All industries and geographies
Contents
In this report, we:
Suggest editable frameworks for internal state assessment of the category
Recommend a structured approach to develop a robust category strategy