As rising inflation, interest rates, uneven market demand, and increased capital and operational expenditures exert pressure and squeeze organizational margins, media and communications businesses are prioritizing optimizing costs. At the same time, Chief Information Officers (CIOs) must continue investing in innovation and growth to remain competitive in this dynamic environment. This dual responsibility has necessitated adopting a frugal transformation approach, focused on extracting maximum value from existing investments and driving efficiency across all operations.
This report explores digital transformation’s shifting landscape in the media and communications industry, emphasizing the importance of strategic investment in innovation alongside rigorous cost optimization measures. It outlines actionable steps for CIOs to enhance their operational frameworks and achieve sustainable growth in an increasingly competitive market.
Scope:
Industry: media and communications industry
Geography: global
Contents:
In this viewpoint, we delve into cost optimization and transformation in the media and communications industry, covering:
Cost optimization’s importance and key cost drivers
Strategies for maximizing current digital investments’ value
The business case for frugal and perpetual transformation across foundational technology layers
