Strategic Keys: Unlocking the Potential of Customer Experience Management
State of the Market Report

8 Feb 2024
by David Rickard, Chhandak Biswas, Divya Baweja, Aman Birari, Joshua Victor

In today’s dynamic business environment, enterprises confront complex challenges arising from global economic shifts and rapid advances in technology. To thrive in this evolving landscape, enterprises must innovate, transform, and optimize costs while also expanding revenues. This report serves as a comprehensive guide for leaders navigating the intricacies of the Customer Experience Management (CXM) market. It explores the various aspects of the CXM market, including the provider landscape, channel adoption trends, and the integration of cutting-edge technologies such as generative AI, the metaverse, language translation solutions, and workforce management tools.

Focusing on global delivery locations, language availability, and emerging trends, the report provides a roadmap for informed decision-making. Additionally, it assists enterprises to optimize their CX portfolios through sourcing and provider management strategies, as well as address vital aspects such as selecting pricing models and strategic recommendations for leveraging price arbitrage benefits. Ultimately, the report equips buyers with the necessary tools and insights to effectively engage with their CXM providers and achieve sustained success in the competitive realm of CXM.

Scope

All industries and geographies

Contents

In this report, we:

  • Explore the CXM market and understand enterprise considerations during provider engagement
  • Analyze patterns in the enterprise adoption of emerging technologies, pricing models, and delivery locations
  • Understand CX sourcing and provider management strategies

 

CX Excellence

Customer Experience Management (CXM) Services, including Contact Center Outsourcing

Outsourcing Excellence

 

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