In today’s rapidly evolving digital landscape, strategic partnerships and alliances are vital for BigTech firms such as Microsoft, Google, and Salesforce to maintain a competitive edge and foster innovation. As these tech giants navigate advances in cloud computing, AI, and multi-cloud environments, their ability to manage and leverage diverse partner ecosystems has become a key factor in their success. Partnerships not only drive sales growth but also enable BigTech firms to enhance product offerings, expand market reach, and innovate collaboratively. Currently, partnerships account for 25-47% of BigTech sales, and with increasing user adoption, this figure is poised to surpass 50% across channels such as such as value-added resellers, managed service providers, independent software vendors, and global system integrators.
This viewpoint explores the trends, challenges, and opportunities within these partnerships, gathering insights from partner feedback to uncover key pain points. It also outlines best practices and key performance indicators and provides a forward-looking framework designed to help BigTech firms optimize and evolve their partnership models, ensuring sustained growth and success in an increasingly complex technology environment.
Scope
All industries and geographies
Contents
In this viewpoint, we focus on the current state and future of channels and alliances and the key challenges that face them.
