by
Vaibhav Bansal, Anish Nath, Ravi Varun, Divya Chandak
Gen AI has revolutionized the marketing landscape, reshaping content creation and customer interactions. It holds immense potential to improve content generation, enhance customer engagement, increase conversion rates, and optimize marketing budget allocation. Enterprises can stay competitive in the ever-evolving digital realm by using gen AI to meet growing demands for personalized consumer experiences.
In this report, we explore gen AI use cases across various segments of marketing services, including customer interactions, content creation, campaign management, marketing support, media channels, data analytics, and reporting. Each section offers detailed insights into specific gen AI use cases, their impact, and identifies the providers contributing to movement toward production. By exploring real-world case studies and highlighting pilot to production stages, this report serves as a strategic guide for marketing professionals seeking to leverage gen AI within different pillars of the marketing services value chain.
Scope
All industries and geographies
Service: Marketing
Contents
In this report, we examine:
Marketing services’ overview, value chain, key business issues, and challenges
Gen AI’s impact in addressing marketing challenges
Market maturity for gen AI adoption
High adoption use cases for gen AI in marketing based on the study
