Gen AI is poised to revolutionize marketing, transforming how businesses operate and engage with customers. It offers many benefits across applications, including enhancing customer engagement, improving conversion rates, and optimizing marketing campaigns through data-driven insights. By leveraging gen AI, enterprises can gain a competitive edge in an ever-evolving digital landscape, meeting the growing consumer demand for personalized and timely interactions.
Providers can play a crucial role in helping enterprises harness gen AI’s power by offering tailored AI-driven tools and platforms, training marketing teams to use these tools, and providing ongoing support to adapt to changes and derive value from AI investments.
In this report, we assess 14 providers that offer gen AI solutions for marketing use cases, positioning them on Everest Group Innovation Watch Assessment as Luminaries, Fast Followers, Influencers, and Seekers.
Scope
All industries and geographies
Contents
In this report, we:
Position 14 gen AI solution providers on Everest Group Innovation Watch
Assessment
Offer an overview of the providers’ gen AI marketing solutions
Examine key business challenges in marketing and gen AI’s impact in addressing
them
