The data and analytics market is evolving rapidly due to a surge in data volume and advances in AI and ML. Businesses are increasingly using data analytics to gain insights, improve decision-making, and drive innovation. Key trends include integrating big data, real-time analytics, and predictive modeling.

Google is among the top three cloud providers, offering platforms such as BigQuery for data storage, AI-driven analytics, and ML platforms. Innovations and updates from Google Next 2024 will directly impact how enterprises manage data and streamline their analytics processes.

In this report, we examine Google’s latest updates from Google Next 2024 on data and analytics. It explores growth areas and challenges in the field, outlines Google’s current offerings, highlights unique features, and suggests ways Google can further improve its offerings.

Scope

• All industries and geographies
• The assessment is based on Everest Group’s participation and tracking of announcements at the Google Next 2024

Contents

In this report, we examine:

• Key enterprise issues and objectives
• Google’s current positioning in data and analytics
• Google Next 2024 announcements
• Everest Group’s review of Google Next 2024 product launch

Membership(s)

Data & Analytics

Sourcing and Vendor Management