During its Google Cloud Next ’24 event in Las Vegas on April 9-11, 2024, Google announced the release of new features under its Workspace offering. Key takeaways from the release include Google consolidating its generative AI offerings under Gemini, unveiling advanced features for communication and collaboration, and progressing in AI agent adoption through open-source models and Vertex AI agent builder.

In this report, we analyze the product, highlighting areas for improvement, such as Google Workspace’s restricted end-to-end play in digital workplace services and its position lagging behind Microsoft in this space. Additionally, we assess the product, evaluating how well Google Workspace has promoted its messaging of a generative AI workspace through practical AI solutions and its strong emphasis on channels and partnerships.

Scope

• All industries and geographies
• The report is based on our assessment of information released by Google Cloud during its Google Cloud Next ’24 event

Contents

In this report, we:

• Outline key workplace issues and objectives, along with themes that are driving and inhibiting demand
• Detail Google’s current positioning concerning its workspace portfolio
• Analyze the product’s strengths and areas of improvement

Membership(s)

Digital Workplace

Sourcing and Vendor Management