The Role of Strategic Partnership Management and Rebadging in Enhancing Customer Satisfaction
Viewpoint

20 Jun 2024
by Sharang Sharma, Anubhav Das, Aseem Nousher

Strategic partnership management enables enterprises to collaborate with partners, improving in-house efficiency. Partners identify productivity opportunities, such as transitioning in-house agents to the providers’ care. This approach fosters long-term, mutually beneficial relationships between providers and enterprises by engaging key stakeholders. These relationships transcend traditional engagement approaches and prioritize outcomes to maximize benefits for both enterprises and providers. The strategic partnership management approach empowers account management teams to deliver personalized services to enterprises and meet their evolving demands.

In this report, we assess the significance of the strategic partnership management approach in managing complex partnerships effectively within the business landscape. The report also analyzes the key benefits for enterprises and providers, along with its impact on management decisions.

Scope

All industries and geographies

Contents

In this report, we examine:

  • Strategic partnership management’s role in unlocking long-term value for enterprises and influencing vendor decisions
  • Key parameters of strategic partnership management
  • Strategic partnership management as a differentiating factor
  • Impact of dynamic BPS trends on strategic partnership management

Membership(s)

Customer Experience Management (CXM) Services, including Contact Center Outsourcing

CX Excellence

Sourcing and Vendor Management

 

Page Count: 20