Digital Effectiveness in the Consumer Product Goods (CPG) Industry | Identifying Food and Beverage (F&B) Leaders
Market Report

12 Oct 2023
by Yugal Joshi, Abhishek Mundra, Amrutanshu Mishra, Shraddha Pandey

The integration of technology has become imperative in the rapidly evolving Consumer Product Goods (CPG) industry, enabling enterprises to accomplish strategic objectives and foster organizational expansion. These strategies are aimed at enhancing their competitive edge, improving operational efficiency, providing personalized consumer experiences, and driving growth. In the Food and Beverage (F&B) sector, leading enterprises are harnessing technology to effectively address industry-specific challenges, including evolving consumer preferences, ensuring food safety, managing sustainability concerns, and navigating complexities related to supply and demand.

In this report, we analyze the digital investments of 16 leading F&B CPG enterprises and position them on Everest Group’s digital effectiveness assessment model, which is a composite index of a range of distinct metrics related to enterprises’ capability and impact. Additionally, the report evaluates the effectiveness and outcomes of technological initiatives implemented by CPG enterprises and assesses the degree of innovation introduced by each retail firm.

Scope

  • All geographies
  • Industry: CPG

Contents

In this report, we examine:

  • Technological initiatives by F&B CPG enterprises
  • Enterprise focus on various technology domains
  • Enterprise focus on adopting technology across the CPG value chain

Membership(s)

Retail and CPG IT Services

Sourcing and Vendor Management

 

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