Innovate or Stagnate: the Generative AI Imperative
Market Report

3 Nov 2023
by Vaibhav Bansal, Vishal Gupta, Priya Bhalla, Anish Nath, Divya Chandak, Jonty Padia, Abhivyakti Sengar, Ananay Chahal

Gen AI has evolved manifold in the past few months and found applications across industries and business functions. Its content creation capability helps improve the performance of existing models, personalize experiences, simulate complex systems, and automate tasks, eventually transforming the way processes and tasks are carried out.

It is a powerful tool that will reshape how businesses work, interact, and innovate in the digital age, unlocking new possibilities and opportunities across diverse sectors. An entire ecosystem has developed around this technology, and this is the right time for enterprises to understand it fully to maximize value.

This research provides enterprises a detailed view of the gen AI market and analyzes it across dimensions including key industries and business functions impacted, solution characteristics, recent trends, technology provider landscape, risks, best practices, adoption, and outlook.

Scope

All industries and geographies

Contents

We examine the following topics in this report:

  • Expected impact of gen AI
  • Solution characteristics and technology ecosystem
  • Technology provider landscape
  • Risks and solutions
  • Adoption framework for enterprises
  • Outlook for 2023-24

Membership(s)

Artificial Intelligence (AI)

Service Optimization Technologies (SOT)

Sourcing and Vendor Management

 

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