How GBS Organizations Build Differentiated Employer Brand Perception
11 Aug 2023
by
Rohitashwa Aggarwal, Mihir Bade, Shivangee Kumar
As the competition for skilled talent ramps up, maintaining a strong employer brand perception is paramount for Global Business Services (GBS) organizations. Building a strong employer brand perception is an intricate task that requires consistent efforts across various fronts. Sustaining a positive employer brand perception has always been a challenge for majority of the GBS organizations. Gaining a comprehensive grasp of the intricacies involved in crafting a distinguished GBS employer brand perception is vital.
Recognizing this need, we analyzed the success stories of the top GBS employers identified in the second edition of our research, Top GBS Employers™ 2023. Acknowledging the efforts and achievements of these GBS employers, this report presents a series of case studies showcasing their accomplishments. The study uncovers insights on:
The key factors that distinguish the top GBS employers in terms of brand perception
The key initiatives, actions, and practices that create a strong employee value proposition for top GBS employers
How top GBS employers adjust to evolving employee needs
How GBS employers can future-proof the employer brand perception
Leading global GBS employers can leverage these insights, along with Everest Group’s talent performance framework, to optimize their talent management strategies and develop future-proof talent models. This report is developed in collaboration with the GBS organizations.
Scope
All industries
Geography: India, the Philippines, and Poland
This report is developed in collaboration with the GBS organizations whose case studies are featured in the report. The GBS organizations were identified as top GBS employers in Everest Group’s Top GBS Employers™ 2023 report
Contents
In this report, we examine:
The key factors that distinguish the top GBS employers in terms of brand perception
The key initiatives, actions, and practices that create a strong employee value proposition for top GBS employers
How top GBS employers adapt to the evolving employee needs
How GBS employers can future-proof the employer brand perception
As 2023 ushers in a transition from the talent wars of 2021-22 to a period of slowdown and layoff cycles, maintaining a positive brand image becomes vital for attracting and retaining high-quality talent. Sustained organizational success in an increa…
