Driving software utilization is one of the biggest challenges that organizations face in their digital transformation journeys. With the proliferation of multiple software tools, end users’ problems have compounded. To address these challenges and meet organizational objectives, enterprises should employ Digital Adoption Platforms (DAPs) to achieve full-scale digital transformation. Notably, DAP has evolved from a guiding tool that simplifies software understanding for end users to a strategic lever for enterprises’ digital transformation initiatives.
In this report, we examine the 2022-23 DAP market across dimensions such as buyer objectives, key investment themes, and evolving solution characteristics. We also outline how generative AI will change the DAP landscape and provide an outlook for DAP’s future.
Scope
All industries and geographies
Contents
In this report, we:
Highlight the key aspects of the 2022-23 DAP market
Discuss DAP market size, adoption trends, and solution characteristics
Examine buyer feedback, challenges, and best practices
Review DAP investment themes and provider landscape
