Digital Adoption Platform (DAP) – State of the Market Report 2022
State of the Market Report

8 Dec 2021
by Sharath Hari N, Rachita Mehrishi, Anwesha Chakraborty

Since the onset of the pandemic, many companies have hopped on to the digital transformation bandwagon to address pandemic-related challenges and sustain their operations. This has further reinforced the role of Digital Adoption Platforms (DAPs) in improving customer and user experience. Additionally, organizations are looking for solutions that can help them maximize the benefits from these investments by reducing the time that it takes users to adopt the applications.

To address the need, providers are enhancing their DAP capabilities and global outreach to better serve clients. Technologies used in DAPs are evolving, with additions such as user behavior analytics without walkthroughs, integrated chatbots, content management and aggregation systems, and enhanced content editing options.

This study provides an extensive coverage of the 2021 DAP market and analyzes it across dimensions such as market overview, buyer objectives, key investment themes, and evolving solution characteristics.

Scope

All industries and geographies

Contents

This report analyzes the DAP market across the following dimensions:

  • DAP market size and adoption trends
  • DAP solution characteristics
  • Buyer feedback, challenges, and best practices
  • Key investment themes
  • DAP vendor landscape
  • Outlook for 2021-22

Membership(s)

Human Resources

Service Optimization Technologies (SOT)

Sourcing and Vendor Management

 

Page Count: 60