Assessing Digital Experience Platforms in Insurance and Vendor Profiles 2020 – Building SUPER Insurance Experiences to Drive Differentiation and Growth

15 Apr 2020
by Ronak Doshi, Aaditya Jain, Supratim Nandi, Shrey Kalawatia, Anurag Singh

The insurance industry is experiencing a massive shift as it positions itself to ensure protection instead of insuring loss. Insurers are in urgent need to provide an omnichannel personalized experience to end customers, innovate service delivery, gain a single view of the customer, and provide a smoother experience to agents. In the midst of these demands, Digital Experience Platforms (DXPs) spell out hope.

Digital experience is the key lever for insurers to differentiate themselves from digital-native challengers and InsurTechs. A successful digital experience strategy, driven by a product that meets insurer needs, is a strategic imperative for insurers.

In this research, we deep dive into the rise of DXPs in the insurance landscape, assess the DXP market, and present a detailed comparison of 13 leading technology players on their capabilities to meet insurer needs. Our assessment is based on Everest Group’s proprietary transaction intelligence database, public disclosures, and discussions with enterprises, technology vendors, and service providers.


We have assessed capability maturity and market adoption across all geographies for the following 13 DXP vendors: Adobe, Bloomreach, Crownpeak, Duck Creek Technologies, DXC Technology, Guidewire, Liferay, OpenText, Oracle, Salesforce, SAP, SDL, and Sitecore.


We study the following topics in this report:

  • Background, scope, and definition of DXPs for insurance
  • Changing dynamics of the insurance industry, and the role of DXPs
  • Assessment and summary dashboard of DXP vendors
  • Characteristics of DXP vendors
  • Profiles of DXP vendors


Insurance - IT Services (ITS)


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